Can You Build A Watch Brand On Just Two Models

Looking at the current Panerai collection

Panerai divides its catalog into four collections: Submersible, Luminor, Luminor Due, and Radiomir Replica. So if you were to ask Panerai, they would probably say, “no, we don’t just have two models; it is four collections with many variations in each.”

But looking a little closer, I think there really are only two basic shapes there. The Luminor Due is essentially a lesser-specced, subtler Luminor. The Submersible is also built on the Luminor platform. In fact, between 1998 and 2019, it was marketed as Luminor Submersible.

I don’t think it is much of a stretch to say that Panerai’s collection is really just built up of two basic shapes: Luminor and Radiomir. Now, that is not to say there isn’t a lot of variation available. A Cheap Panerai Radiomir Quaranta Replica is really quite different from a Radiomir Minute Repeater Tourbillon GMT.

Other Panerai models

Contrary to the typical Panerai Replica with 80% Discount cushion case, this is actually a round watch. Besides having an interesting backstory, I think it is actually a gorgeous design.The crown-protecting system we all know and love from the Luminor actually debuted here.

Of course, some brands lean heavily on specific collections, but that is a different matter. Other brands have a very strong aesthetic signature across all collections, think Cartier, but that too, is something else. I think Panerai is quite unique in building an entire brand on just two main pillars. If you have other examples, please do share them in the comments below.

Where next for Panerai?

I think in the end it doesn’t matter. What matters is how well you do it. Rolex is arguably king in this field. They treat their champions with exemplary care. They don’t do a million different Submariners, nor does a new generation shock the world with radical innovations. Rolex just lets it evolve as slowly as possible.

This is where I worry a bit about Panerai Replica Watches For Sale. It seems there is just version after version of the Radiomir and Luminor, and not always in a very congruent manner. At the time of writing, for instance, there isn’t a simple black Radiomir with a sandwich dial. Every single model has a pre-patinated case, vignette dial, complication, or all the above.

Closing thoughts on Panerai

I think we can safely conclude that Panerai Replica with 80% Discount indeed floats on two main models. There is reason for some critical questions, but there is also reason for optimism. The Radiomir and Luminor are two of the most recognizable watches on the market. As basic platforms, they offer infinite possibilities for variation and evolution.

Might we see entirely new models from the brand in the future? This could be one of the coolest product management challenges in the watch industry today. Just imagine leading a team of designers to take that unique Panerai Replica Watches design language and use it to tell a brand new story. There is plenty of material there to make it instantly recognizable as a Panerai.